The I'M HERE Initiative:
A Distinctive Brand

The I'M HERE Initiative is a brand name that embodies power, purpose, and passion. It represents an active, engaged, and determined movement, dedicated to creating positive change. The "I'M HERE" component of the brand name exudes energy, confidence, and presence, conveying the message of being fully present and actively engaged in making a statement and being heard. It inspires individuals to be bold, take risks and make a lasting impact. The use of the word "Initiative" indicates that it is a forward-thinking, proactive project geared towards making a difference. This brand name ignites the fire within individuals to be their best selves, and to never shy away from a challenge. It's a powerful call-to-action that inspires individuals to make a difference in the world.

What Does I'M HERE Mean For The

The logo also represents the importance of teamwork and support in achieving success. A goalkeeper is not just a lone warrior, they need their teammates to defend and protect the goal together. They are not only the last line of defence, but the first line of attack and the symbol of hope for the team, representing that even in the face of adversity, with hard work and determination, one can achieve success. The logo is a reminder that we are all in this together, that together we can achieve greatness, and that we are all here to support each other to be the best versions of ourselves. It's a call to arms, a call to action, and a call to greatness. It is a call to strive for excellence, to push ourselves to be the best versions of ourselves. Significance of the colours of The I’M HERE Initiative logo.

The colours of the logo:


The I'M HERE Initiative logo features blue, white, yellow, and green, each colour symbolising a specific aspect of the organisation's mission. Blue represents trust, stability, and reliability. White symbolises purity, clarity, and unity. Yellow represents optimism, creativity, and hope. Green symbolises growth, renewal, and life.

Significance of The I'M HERE Initiative chant


The I'M HERE Initiative's chant "Estás Aquí... Si, Estás Aquí... Si, Estás Aquí ... Si Si Si ... Estoy Aqui!!!", has great significance and is a powerful symbol of the team's unity and determination. The chant, which translates to "Are you here... YES! Are you here... YES! Are you here ... YES YES YES ... I AM HERE!!!", highlights the team's commitment to providing opportunities for young athletes to showcase their skills and reach their full potential through sports.

"Estás Aquí?
Si, Si, Si..
Estoy Aqui!!"


Through The I'M HERE Initiative, young athletes are given the support and resources they need to succeed in sports and make a positive impact on their communities. This aligns with the United Nations Sustainable Development Goals (SDGs), specifically Goal 10, which seeks to reduce inequalities within and among countries. By empowering young athletes through sports, The I'M HERE Initiative is helping to create a more equal and inclusive world.

"Are you here?
YES, YES, YES..
I'M HERE!!"


The I'M HERE Initiative's efforts also align with the All India Football Federation (AIFF) Strategic Vision 2047, which aims to make India a leading football nation by 2047. The chant serves as a call to action for all those involved in the initiative, reminding them of their role in supporting the development of young athletes and helping them reach their full potential.


The chant is a powerful reminder of the importance of sports for development and the positive impact it can have on individuals and communities. Through sports, young athletes are given the chance to develop important skills, such as teamwork, communication, and leadership, which they can use to make a difference in their communities and beyond. The I'M HERE Initiative's chant is a symbol of hope, unity, and determination, reminding all those involved of their role in creating a better world through sports.

Significance of
The I'M HERE Initiative celebration


The "Estoy Aqui!!!" celebration performed by the team is The I'M HERE Initiative's goal celebration that takes place after scoring a goal. The chant, which translates to "I AM HERE", symbolises the team's unity and determination to succeed.

The celebration aligns with the United Nations Sustainable Development Goals (SDGs) and helps to create a more equal and inclusive world by providing resources and opportunities for young athletes to develop their skills through sports.

Additionally, the celebration supports the All India Football Federation (AIFF) Strategic Vision 2047, which aims to make India a leading football nation. Through sports, young athletes can develop important skills such as teamwork, communication, and leadership, which can have a positive impact on their communities.

The "Estoy Aqui!!!" celebration serves as a reminder of the positive impact that sports can have on individuals and communities and highlights the mission of The I'M HERE Initiative to support the development of young athletes and promote the positive impact of sports on the world.

Significance of The I'M HERE Initiative colours


The choice of the kit colours, black and green stripes, famously known as "TheBlackGreens," holds immense significance for The I'M HERE Initiative. These colours are a representation of the team's unwavering commitment to the United Nations Sustainable Development Goals (SDGs) and the All India Football Federation (AIFF) Strategic Vision 2047.

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The colour black symbolises power and stability, reflecting the team's resolve to address inequalities and strive for equality, in line with SDG 10. The I'M HERE Initiative leverages the power of sports to empower young athletes, helping them reach their full potential and make a positive impact on their communities, towards a more equal and inclusive world.

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The green stripes, on the other hand, symbolise growth, renewal, and hope, aligned with the AIFF's vision of making India a leading football nation by 2047. Through sports, young athletes have the opportunity to develop essential skills like teamwork, communication, and leadership, which they can use to drive positive change in their communities and beyond.

These colours serve as an inspiring reminder of the transformative power of sports, and the impact The I'M HERE Initiative has in fostering this positive change. The kit colours embody the team's unshakable spirit and unwavering dedication to achieving its goals, both on and off the field, towards a better world through sports.

A high dropout rate among India's elite adolescent athletes can have a devastating impact on the country's talent pool, hindering the prospects for qualifying and participating in prestigious international sporting events such as the FIFA World Cup


The I'M HERE Initiative: Empowering Adolescent Athletes to Shape the Future of Football in India

  1. Introduction: The I'M HERE Initiative, aligned with multiple United Nations Sustainable Development Goals (SDGs) and the AIFF Strategic Vision 2047, is a transformative sports non-profit focused on addressing the economic and social challenges that lead to dropouts among elite adolescent athletes. By providing these athletes with the necessary resources, support, and guidance, through the residential scholarship program Elite Athlete Pathway the initiative helps them excel in football and reach their full potential. The Initiative is committed to promoting the growth and success of young athletes and building a sustainable future for all.

  2. Impactful Progress: The initiative has made a significant impact on 43 athletes from 11 states and has set a goal to enhance this impact by providing support to 200 players in the upcoming season. The Elite Athlete Pathway residential scholarship program, which is based in Bangalore, provides young football players with a comprehensive approach to player development, including board and lodge, holistic nutrition, elite training, competitive exposure, and mentorship. The program helps improve the players' physical and technical abilities, as well as develop their character, winning mentality, and tactical awareness, creating smart and intelligent players capable of elevating their match-related performance.

  3. Alignment with United Nations Sustainable Development Goals: The Initiative is aligned with multiple SDGs, including:
    1. SDG 8: The Initiative's goal of elevating the elite talent pool in India and striving for competitiveness on the global stage aligns with SDG 8, which promotes sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
    2. SDG 4: By providing young football players with a pathway to progress from amateur to professional level, the Initiative supports SDG 4, which aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
    3. SDG 3: The residential scholarship program aligns with SDG 3, which aims to ensure healthy lives and promote well-being for all at all ages.
    4. SDG 10: The Initiative supports SDG 10, which aims to reduce inequality within and among countries by providing young athletes with opportunities to improve their employability and livelihood opportunities and assisting them in reaching their full potential and achieving success in the sport they are passionate about.
  4. Conclusion: The I'M HERE Initiative is dedicated to empowering young athletes to reach their full potential in football and overcome economic and social challenges. By providing resources, support, and guidance, the Initiative contributes to building a sustainable future for all. Join the Initiative in supporting the next generation of football players in India.

Social impact investors hold the power to drive positive change in the sports non-profit realm. Impact investing is a significant opportunity to support transformative initiatives aligned with social values and priorities. The I'M HERE Initiative's Elite Athlete Pathway is one such program dedicated to creating positive social change and impact, in alignment with multiple United Nations Sustainable Development Goals (SDGs) and the AIFF Strategic Vision 2047. Investing in such programs enables social impact investors to make a meaningful contribution towards a more equitable future.

If you're passionate about using sports as a means for positive social impact and are looking to make a meaningful contribution to society, discover how The I'M HERE Initiative's 'Elite Athlete Pathway' can help you achieve both goals.


Addressing India's High Dropout Rate Among Elite Adolescent Athletes


India is home to a vast pool of talented young athletes who have the potential to make a mark on the world stage. However, a high dropout rate among India's elite adolescent athletes can have a devastating impact on the country's talent pool, hindering their prospects of qualifying and participating in prestigious international sporting events such as the FIFA World Cup. Therefore, it is crucial to understand the reasons behind the high dropout rate and take measures to address them. By doing so, we can ensure that India's talented athletes have the opportunity to fulfill their potential and bring glory to the nation on the world stage.


Building a More Equitable Future


The I'M HERE Initiative is a transformative sports non-profit organization aligned with multiple United Nations Sustainable Development Goals (SDGs) and AIFF Strategic Vision 2047. It is dedicated to providing resources, support, and guidance to elite adolescent athletes who face economic and social challenges that may lead to dropouts. Through our full immersion, residential, and full scholarship program, the Elite Athlete Pathway, we aim to create a long-term career development pathway for athletes with a positive social impact, thereby improving the lives of athletes and their families.


Compelling Investment Opportunity


  1. Positive social impact: By investing in the program, impact investors can make a tangible difference in the lives of young athletes who are facing economic and social challenges. This investment can have a ripple effect on the community, as these athletes go on to become role models and leaders in their respective fields.
  2. Long-term career development: Our program provides a pathway for athletes to succeed in their sports career while also preparing them for life after sports. We offer resources and support for education, career planning, and personal development, ensuring that our athletes are equipped to succeed in any field they choose.
  3. Brand exposure and awareness: The Elite Athlete Pathway provides social impact investors with brand exposure and awareness. We offer opportunities for investor logos on team kits, advertising in event programs, and mentions in social media posts, thereby increasing brand visibility and engagement.

By investing in The I'M HERE Initiative's Elite Athlete Pathway for the long-term, investors can play an integral role in nurturing the development of young talent, fostering positive community impact, and enhancing their brand's exposure by aligning with a purposeful social initiative.

  • Full-immersion, full scholarship includes board and lodge, holistic nutrition, elite training, competitive exposure, and mentorship.
  • Air travel to Bangalore at the commencement and conclusion of the football season.
  • Smooth transition into the program, including AIFF registration and transfer, airport pickup, and a welcome package with accommodation in a residential setup located near the training facility.
  • Access to Padukone-Dravid Centre for Sports Excellence, a world-class facility, and a gym equipped with state-of-the-art equipment and staffed by trained professionals.
  • Well-balanced diet with three eggs daily and post-training snacks of fresh fruits.
  • Group health insurance policy covers all Athletes admitted to the program, with coverage for hospital expenses up to Rupees Two Lakhs.
  • Access to a renowned medical centre for physiotherapy care and immediate medical care, including general physicians and pharmacies.
  • Local transportation services are provided for matches and other local movements.
  • Educational pathway offered, starting with enrolment in the National Institute of Open Schooling (NIOS) for 10th and 12th-grade education, followed by undergraduate studies at Indira Gandhi National Open University (IGNOU)